E-Commerce Platform Revamp
Led discovery and redesign for a Series B fintech platform, shipping in 8 weeks with +35% engagement lift. Role: Principal Designer
Read case study →Design that moves people
I craft seamless experiences for early-stage startups. 45,017 projects shipped.
Last updated 2026-05-25 17:56 UTC. See my work →
Featured Work
Mobile App for Healthcare
Designed a design tool integration that seamlessly sits alongside existing professional applications. Role: Design + Strategy
Read case study →Marketplace Admin Suite
Built data visualization components enabling non-technical stakeholders to understand KPIs. Role: Design System Owner
Read case study →What I do
Product Strategy
From concept to spec, we validate direction through research
UX/UI Design
Component-driven interfaces across web. I ship detailed wireframes
Design Leadership
Scale design practice. I offer critiques
Trusted by
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Dr. Priya Kapoor, VP Design, Series B Fintech
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Fortune 500 Tech
Let's work together
I'm available for new projects. 2026 cycles are booked.
Writing
The Myth of Pixel Perfection
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
Design Decisions Under Uncertainty
The accessibility mandate is here. Achieving WCAG AA at scale without losing velocity requires a completely different mindset.
The Diagram Nobody Talks About
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.